Rocking Red Pumps for AIDS Awareness

| March 22, 2010 | 0 Comments

Every 35 minutes, a woman will be diagnosed with HIV in the United States.

The above statistic is one of the many jarring statistics highlighting the increasingly devastating impact of HIV/AIDS on women across the country. To spread awareness about the impact of HIV/AIDS on women and girls, ladies across the country are rocking their favorite pair of red pumps (or boots/flats) to bring attention to the issue. Founded in 2009, The Red Pump Project was launched to commemorate National Women and Girls HIV/AIDS Awareness day recognized each year on March 10th. A red shoe makes a powerful statement about your style and your confidence. When coupled with information about protecting your health, it empowers women to boldly be aware. When added to any outfit, it automatically gives a boost of color and is often a conversation starter.

Here are some great styles that can be found across the city to help you raise awareness in style.

For the trendsetter, these are the shoes for you! The cutouts highlight one of fashion’s recent trends and the color is sure to spark up a conversation. You can go for a traditional look and pair with jeans, or rock them boldly with a dress or skirt. Pick up these show-stoppers at AKIRA Shoes (1849 W. North Avenue).


BC, Under Oath Pumps

These classic red patent pumps are the perfect shoe to spice up any business look. Found at Lori’s Shoes (824 W. Armitage, Chicago).


Vaneli Undine Patent Pumps

No wardrobe is complete without a pair of great flats in a eye-catching color. The flats below can be purchased at Khamryn B. Shoes (8301 S. Ashland, Chicago).


Red Eel Flats

Why buy just one pair of shoes when you can get a second pair for the same price? This red pump comes with a pair of matching ballet flats! Perfect for those moments when your feet have had all the high heel that they can handle. Look for these shoes at SHE Boutique (483 Central Avenue, Highland Park).


Maki:Soy Pumps

As we enter spring, there will be quite a few rainy days. These plaid rain boots will help keep your feet dry and bold pattern. These can also be found at Lori’s Shoes (824 W. Armitage, Chicago).


Chooka Buffalo Bone Boot

Vintage meets bold in these red suede pumps. Why not pair these with a great red lip color and really channel a superstar from the 50s! These beauties can be found at Steve Madden (108 N. State, Chicago).


Toppazz Ruffle Pump

For more style inspiration, be sure to check out the “Red Pumps of the Week” column on The Red Pump Project’s website. Written by Chicago blogger Nikia Jefferson (, the articles have spotlighted every style of shoe from sky-high stilettos to chic loafers to lace-up sneakers!

So now, that you have the red shoes, looking for a reason to wear them? The Red Pump Project is hosting “Rock the Red: Bold. Fashion. Awareness,” a fashion show to commemorate the organization’s first anniversary. On Thursday, March 25th, local designers will showcase their talents at Bottom Lounge (1375 W. Lake). The organization will also present Emmy Award-winning AIDS activist Rae Lewis-Thornton with the Living Legacy award for commitment to breaking down stereotypes about those living with HIV/AIDS. “Rock the Red” will serve as a fundraiser for upcoming Red Pump programs, including testing drives, workshops for teen girls, and an educational conference. To learn more about The Red Pump Project, visit

Rock the Red: Bold. Fashion. Awareness

Thursday, March 25th (Reception begins at 6p, Show and Awards Presentation begin at 7p)

1375 W. Lake Street, Chicago

Tickets: $25, general admission; $45, VIP seating

Event website:

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Category: Fashion Scene, Featured

About the Author ()

Karyn Brianne is a native Chicagoan and the Editor of The Fabulous Giver and the Chicago Philanthropy Examiner for When she's not chained to her MacBook, she can be found enjoying her beautiful Hyde Park neighborhood.

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