Material Girl to launch at Macy’s

On Tuesday, August 3, get your fashionista self to Macy’s on State to catch a glimpse of Madonna and her daughter Lola’s new Macy’s exclusive junior line, Material Girl.

The line will carry apparel, footwear, handbags and jewelry and the Fall 2010 “Material Girl” is all about prints and embellishments. A mix of hard and soft elements, like a tutu dress and studded combat boots, or an oversized boyfriend sweatshirt with a floral print mini skirt. So if that’s your kind of style then take advantage of the $10 Macy’s gift card to the first 200 guests and a free Material Girl bandeau top. Also, four lucky customers will win a tee-shirt signed by Madonna herself! Later in the day, shoppers are invited to a dance party. Customers will enjoy fashion, music, refreshments and score a great gift with any $50 Material Girl purchase. The reasonable price points of $12 to $40 are sure to make a lot of parents sigh with relief during this back-to-school shopping season.

MJ Tam

Head Chicagonista, Co-host of the Chicagonista LIVE! show, Founder of Women Driving Excellence. MJ is also the annual host of SocialRevUp - Brands & Bloggers Summit (#bbsummit) attended by about 200 professional high-profile bloggers nationwide. Follow MJ on Twitter: @mjtam

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