Kick-off The Magnificent Mile Shopping Festival presented by MasterCard with Water Tower Place

| August 14, 2013


This outstanding festival will once again take over downtown Chicago’s famed shopping Avenue for 12 fun-filled days of fashionable events. From Thursday, August 22, through Monday, September 2 (Labor Day), Water Tower Place, along with the city’s top restaurants, retailers and hotels, will combine fashion, food, fitness and fun for an experience you won’t want to miss! Water Tower Place will celebrate the Shopping Fest in style by hosting a bevy of fashion-forward events: 

  • Screen Shot 2013-08-14 at 9.20.54 AM#ShopFest: A Kick-Off to Fall Fashion – Thursday, August 22, 5:30 PM (Pioneer Court – 401 N. Michigan Avenue, 6:30 pm)
    900 North Michigan Shops, The Shops at North Bridge and Water Tower Place host an outdoor fashion show along North Michigan Avenue featuring the fall’s hottest trends. The party continues with an exclusive mixer with entertainment by a celebrity entertainer. $25 per person, visit for more details.


  • shows-cathat13Pet Weekend at Water Tower Place – Saturday, August 24 (Level 2)

To celebrate the Shopping Festival’s “Pet Weekend,” Water Tower Place will host a free in-center event with the favorite Dr. Seuss character now on stage at the Broadway Playhouse, “THE CAT IN THE HAT.”

  • After Hour Shoppin EventAfter-Hours Exclusive Shopping Event– Sunday August 25, 6:00PM – 9:00 PM

(Throughout Water Tower Place):

Want to avoid the crowds of tourist on Michigan Avenue? Then join us for an exclusive, posh after-hours soirée. Featuring music, hors d’oeuvres and cocktails, select retailers will be open for guests attending the event. Featuring Sephora, Pandora, Macy’s, Express, Clarks, S.A. Elite Sports Authority, Vera Bradley and so many more. Guests will also receive a Water Tower Place coupon book, valued at $650 and the chance to enter to win a $500 Mall Shop Etc. Gift Card. Tickets can be purchased in advance by Clicking Here. Cost is $20 per person, with $3 from each ticket donated to Immerman Angels, a local non-profit whose mission is to provide personalized connections that enable one-on-one support among cancer fighters, survivors and caregivers. 

  • Cling1The Nation’s Bao Eating Contest – Wednesday, August. 28, 7:00 PM (Level 2):

To commemorate Wow Bao’s 10th anniversary at Water Tower Place and the sale of its 10 millionth bao, the restaurant is holding a fast-paced eating contest, looking for the contestant that can eat the most bao in two minutes. Semi-final rounds will be held at the restaurant’s State and Lake location Aug. 12-16 and 19-23, and the 10 semifinalists will then complete in the championship round at Water Tower Place on Aug. 28 for a chance to win free Wow Bao for a year. More information about the contest can be found at

  • Shoppers Energy Brunch + Fall Fashion – Saturday, August 31, 10:00AM – 12:00PM (Mezzanine Level)

Fuel up before shopping in Water Tower Place! Visit Foodlife for a pre-shopping brunch buffet on Saturday, August 31st. Indulge in special brunch items like our signature Bloody Mary’s, Mimosas, Applewood-Smoked Bacon, Scrambled Eggs, Praline Crusted French Toast, Fresh Fruit, Pastries and more.

While you enjoy brunch, experience the latest looks for fall with select fashion retailers from Water Tower Place such as Macy’s, J.Jill, White House | Black Market, The Limited, Eileen Fisher, Free People and more. Price is $25 per person and includes a buffet brunch, a special gift bag from Water Tower Place retailers and a $10 Shop Etc.  Water Tower Place Gift Card to use towards a purchase at Water Tower Place.

  • Screen Shot 2013-08-14 at 9.20.38 AMDMG Recording Artist Coco Jones Live in Concert and Water Tower Place Fashion Show – Sunday, September 1, 12:00 PM (John Hancock Center Plaza, 875 N. Michigan Avenue)
    The Magnificent Mile presents DMG Recording Artist Coco Jones live in concert over Labor Day Weekend! Beginning at 12 pm, The Radio Disney AM 1300 Road Crew will rev up the crowd, followed by a teen fashion show, courtesy of Water Tower Place, highlighting the season’s most stylish back-to-school looks. Then, Coco Jones takes the stage to perform her latest hits! Immediately following the concert, head to Water Tower Place Level 6 for a chance to win a $500  Shop Etc.™ Water Tower Place Gift Card.

  • Shop & Dine Promotions: Thursday, August 22 – Monday, September 2
    Fuel your shopping spree at one of Water Tower Place’s many eateries. Simply show your Water Tower Place shopping receipts anytime during the Shopping Festival and receive 10% off your total purchase at Foodlife, Foodease Market or Mity Nice Bar & Grill.*

Visit to learn more about Water Tower Place’s Shopping Festival activities and visit for more information about The Magnificent Mile Shopping Festival™ presented by MasterCard®.

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Category: Eats & Sips, Featured, See & Plays, Shops & Services

About the Author ()

Head Chicagonista, Co-host of the Chicagonista LIVE! show, Founder of Women Driving Excellence. MJ is also the annual host of SocialRevUp - Brands & Bloggers Summit (#bbsummit) attended by about 200 professional high-profile bloggers nationwide. Follow MJ on Twitter: @mjtam

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