A Chicagonista Auto Show Exclusive

| February 16, 2009 | 0 Comments

By: Jen K

Last week MJ and I were treated to a sneak peek preview of the 2009 Chicago Auto Show, the most coveted press pass you can get! Thanks to General Motors we had the entire convention center (virtually) to ourselves with designers and educators available to discuss the technology and trends emerging in the automotive industry.
Before I go on I must admit, I am not the biggest car gal. I do, however, adore marketing and am intrigued with the development process of what Alexandra Dymowska, one of GM’s designers, called “your second largest purchase.” We sat down with Alexandra to talk about the five year long process to build a new car, GM’s emerging technology with the most fuel efficient cars on the road and last but not least how the industry responds to the recent economic downturn.

General Motors is redefining their role as a car maker in a way that has less glam and glitz, but way more guts. I was surprised that I didn’t know about the eco friendly practices in the local plant in Lansing Michigan and kind of glad it wasn’t the subject of their latest advertising campaign. Likewise, GM’s creation of a green dealership convinces me that GM considers their environmental responsibility and is taking it seriously.

Take the Chevy Volt – GM’s sleek and sexy electric car that is making its way into the Transformers sequel. (My kids can’t wait to go to the show to see the 17 foot tall Transformer!) Little known fact is that GM did not pay for their cars to be movie stars, they were chosen. Why? Just look at the new Stingray or the Camaro and you’ll see why. Gorgeous, powerful, dynamic. And all this from a gal who isn’t into cars!

More to come as we continue our 2009 Auto Show series throughout the week!

 

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Category: News & Events

About the Author ()

Head Chicagonista, Co-host of the Chicagonista LIVE! show, Lead blogger for TheChicagoMoms.com, and Co-Founder of Women Driving Excellence. MJ is also the annual host of SocialRevUp - Brands & Bloggers Summit (#bbsummit) attended by about 200 professional high-profile bloggers nationwide. Follow MJ on Twitter: @mjtam

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